Product Description

FROM THE BACK COVER:

WARNING: USE AT YOUR OWN RISK! Known to cause side effects such as happiness and fulfillment

According to many experts, dog walking is currently the fastest growing area in the professional pet care industry and it shows no sign of slowing down. More American households have dogs than ever before! Whether you have been dreaming of escaping the 9-5 grind, or just love dogs and want to work with them, this book & DVD will help you take this growing industry by the leash and profit from it.

This easy to follow step-by-step guide to starting your own dog walking business teaches:

* How to assess the number of clients you ll need to meet your financial goals using case studies and formulas that work (page 12)

* What services will creatively sell your business and lead the competition (page 16)

* How to create a winning web presence that promotes customer confidence and sells your business 24 hours a day

* How to create a professional welcome packet step-by-step (page 31)

* How on-the-fly photo updates can enrich your service by promoting human interaction and involvement, leading to more referrals and additional income from advertising (page 124)

* Professional advertising strategies revealed in detail and highlighted with examples that will quickly turn your business idea into profit-making reality (page 53)

The Dog Walker’s Companion (DVD) contains:

Forms that use the latest version of Adobe Acrobat to give you the most flexibility (Mac and PC compatible – requires computer and DVD-ROM drive). Video is high quality DV and professionally edited. 20 minute video shows you how to conduct your first client interview. Basic obedience workshop covers sit, down, sit/down stay, controlling jumping up behavior, and most important, leash manners. Forms such as: client agreement, call sheet, client information form, letters to neighbors and police, telemarketing script, mass mail letter, press release, example advertisements and more.
Price = $39.99